Another way to improve your Quality Score is considering ad relevance. This refers to how well a keyword matches the message in your ads. Again, there are three possible statuses when it comes to ad relevance: Average, Above Average, or Below Average. Let's revisit the keywords for Bob's Sock Factory: socks with polka dots, polka dotted socks, decorative socks, fashion socks, colourful socks. With these in mind, an ad with "Below Average" status might say: Ad – Shop Our Store Today to Find Things to Put on Your Feet. This ad isn't as relevant as it could be, because it doesn't incorporate any of the keywords that you're bidding on. To improve the relevance of this ad, simply reword it to add in these keywords. Writing Successful Ads A good ad tells your potential customers what value your business brings to them. Include a compelling call to action message that appeals to users across devices. Read More When you're trying to improve the Quality Score of your keywords, you should compare them to the copy, or words, on your chosen landing page, as well as the landing page's overall user experience.
A new pea-processing plant built just outside of Portage la Prairie, Man., has taken its first shipments of Manitoba peas and expects to fully ramp up production by the beginning of 2022. The French company Roquette began construction of its $600-million facility in Portage la Prairie, Man., in 2018. (Riley Laychuk/CBC) A mammoth new pea-processing plant built just outside Portage la Prairie has taken its first shipments of Manitoba peas and expects to fully ramp up production by the beginning of 2022 — opening a welcome new market for local producers, says one industry association. Construction on the $600-million facility, which the French company Roquette bills as the largest of its kind in the world, began in 2018. Once fully operational, it will produce pea protein for food and sports nutrition products, along with food-grade starches and components like pea cream for animal feed. A spike in demand in recent years for protein-based foods, like meat alternatives, has resulted in a higher demand for peas, said Céline Deneuville, the Portage la Prairie plant's manager.